Graduated in Communication with a specialization in cinema and TV, Beatriz Cassis circulated in some areas before becoming a market research professional.
Theater, fashion, education, advertising and reading helped to compose the right professional profile to capture and understand people.
And she loves to do that.
Bia shared the years of her professional life as a partner in a theatrical company, course coordinator at Senac, sometime evaluating courses at Fundação Roberto Marinho and doing strategic planning and research at advertising agencies Leo Burnett and Young Rubicam.
In research, she was director of the Qualitative area at IBOPE Inteligência and for the past 7 years she was a founding partner of Okno Núcleo de Estudos.
And as she could not miss, she also worked with political research and shared her knowledge as a professor of the graduate course at ESPM.